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South Canadian Rockies Tourism Association Inaugural AGM
November 1, 2021We are pleased to invite you to the inaugural South Canadian Rockies Tourism Association (DMO) Annual General Meeting.
Communities, businesses and nonprofits in the Crowsnest Pass, Castle, Pincher Creek & everywhere in between are invited to join in!
Our region unites around its diverse landscapes and cultural histories to develop authentic, high quality visitor and guest experiences that attract visitors and drive community prosperity.
We welcome you to join us and find out more about how you can collaborate with the South Canadian Rockies Tourism Association.
Tuesday, November 23, 2021 from 7:00 PM to 8:00 PM
Find out more here: https://bit.ly/SCRTA2021AGM
FOR IMMEDIATE RELEASE - May 28, 2021
SOUTH CANADIAN ROCKIES TOURISM ASSOCIATION FORMED IN
CASTLE-CROWSNEST-PINCHER REGION
The South Canadian Rockies Tourism Association (SCRTA) has received non-profit societal status in
Alberta and is working collectively to bring a unified voice for the southwest corner of Alberta’s tourism
operators. This effort has been underway since 2019 on achieving a collaborative destination management
organization (DMO) for the region. The inaugural board of directors includes representatives from some
amazing partners: Castle Mountain Resort, Heritage Inns, Beaver Mines General Store, Country
Encounters Accommodations, Kootenai Brown Pioneer Village, Heritage Acres Farm Museum and
Tamarack Outdoors.
The region unites around its diverse landscapes, outdoor recreation opportunities, and deep history to
develop authentic, high quality visitor and guest experiences that attract visitors and drives community
prosperity. The SCRTA will assist in facilitating sustainable tourism development that connects regional
priorities with existing and emerging market opportunities through research, branding, marketing,
training, and product development.
“We live and work in an amazing area with a significant potential for tourism growth. Our
organization is very excited to support the SCRTA in creating regional plans and partnerships to take
advantage of this economic opportunity in front of us all.” – Jeff McLarty, General Manager, Beaver
Mines General Store.
“Interest in the Castle-Crowsnest-Pincher region is at an all-time high, especially from those looking
to enjoy the abundant outdoor recreation opportunities that exist in our region. There has never been a
more important time for tourism focused businesses, within our region, to unite with one voice and
work to grow tourism sustainably and responsibly.” – Cole Fawcett, Sales & Marketing Manager, Castle
Mountain Resort.
SCRTA is keen to start working with all the tourism operators, experiences, and local governments within
the Municipality of Crowsnest Pass, Municipal District of Pincher Creek, Town of Pincher Creek, and
Castle Provincial Park areas. Development of a regional DMO website and summer campaign is in
progress and SCRTA looks forward to a first annual general meeting this November, solidifying this
organization. The challenges of the past year with COVID-19 have made this organization even more
imperative to the success of our tourism operators and we are thrilled to move forward supporting our
partners this summer as restrictions ease for everyone. This is an exciting initiative for our partners and
SCRTA is proud to support this area with its endless potential.
General interest sign-up: https://lp.constantcontactpages.com/su/XZxExvo
Operator sign-up: https://lp.constantcontactpages.com/su/gYkhCYv
For media inquiries, please contact:
Cole Fawcett
info@southcanadianrockies.ca
403-632-5334
Box 818, Crowsnest Pass, AB T0K 0E0
